Johnson's Baby is a brand of baby cosmetics and American skin care products owned by Johnson & amp; Johnson. The brand dates back to 1893 when Johnson Powder Johnson was introduced. The product line consists of baby powder, shampoo, body lotion, massage oil, bath gel and baby wipes. This brand has a reputation for making "very pure and safe" baby products since at least the 1980s.
Video Johnson's Baby
Histori
Johnson's Baby Powder dan pembalut wanita (1893)
Johnson's Baby Powder is Dr. Frederick B. Kilmer, director of the company's first scientific affairs. In 1892 he received a letter from a doctor who noted that the patient had skin irritation after using a drug plaster. Kilmer recommends using a fragrant Italian talcum powder to reduce irritation and send a can to a doctor.
Baby Powder debuted in 1893 and went to market in 1894. The earliest Baby Powder was in a yellow and red can with the label "For Toilet and Nursery".
According to Robert Shook, sanitary napkins are incorporated into young mother's equipment but never considered a separate product until the customer asks the company for it.
In 1893 the talc was packaged in a box originally distributed to the midwife and given to the mother following the delivery. The mothers loved it, the company started selling it at the drugstore. Also in the midwife box there are twelve sanitary napkins. Prior to this, there were no products available to purchase. After the company received hundreds of letters from curious women where they could buy this product, the company began to produce it - the first company to make sanitary napkins in the United States.
The first baby to appear on the Johnson Baby powder label was Mary Lea Johnson Richards, grandson of Robert Wood Johnson I (co-founder of Johnson & Johnson).
Johnson's Baby Powder has a certain aroma that for many Americans is associated with the smell of the baby itself. According to Johnson & amp; Johnson representative Fred Tewell (quoted by the Toronto Star), baby-scented cleanser products are becoming standard not only for cosmetics but also for diapers. And all Johnson's Baby products have a "powder" note in it. Johnson's Baby Cream (1921)
Johnson Baby Cream was introduced in 1921.
Gift Boxes (1921)
According to Margaret Gurowitz, Johnson & amp; The company historian Johnson, in 1921 the company released its first "Baby Gift Box" which contained small packages of Baby Powder, Baby Cream and Baby Soap and was "designed as a small gift that people can take when visiting families with new babies".
Johnson Oil (1938)
Introduced in 1938, Johnson's Baby massage oil is widely advertised nationally ("Life" magazine) since 1943 as a complementary product to Baby Powder.
Johnson's Baby Lotion (1942)
Often referred to as the "Pink Brand" (after the color of the bottle), Johnson's Baby Lotion appeared in 1942.
Johnson's Baby Shampoo (1953)
The "No More Tears" shampoo was introduced in 1953.
As noted by Nunes and Johnson:
In 1953 Johnson & amp; Johnson introduced baby shampoo No More Tears. Targeting this particular use involves a real soap breakthrough, however, with the company introducing an amphoteric cleaning agent for consumer use. Although these agents are not as effective as traditional soap, they are very light, which makes them really easy on the eyes and perfect for sensitive baby skin but it may not be too dirty. Designing this new cleaning category for this user segment allows Johnson & amp; Johnson to capture that category still dominates today, more than fifty years later. Within six months of its introduction, Johnson & amp; Johnson has captured 75 percent of the baby shampoo market, a stock he held recently in 1995.
In 1955 Johnson & amp; Johnson puts the ad in "Robin Hood TV Adventure series for Band-Aid and Johnson baby shampoo, then advertised with the tagline" Johnson can not burn eyes ".
Interestingly "No More Tears" was registered as a trademark only in 1959.
No More Tangles (1971)
The "No More Tangles" shampoo (named after the popular "No More Tears" shampoo) debuted in 1971.
Book publication (1976)
In 1976, the brand entered the publishing business with the book "The baby development program: 12 months' birth" by Richard A. Chase, followed by "The first year that's amazing: you and your baby" (1979) by Chase and Richard R. Rubin.
Johnson's Baby Wipes (1980)
Johnson baby wipes appeared in 1980 as Baby Wash Cloths Johnson.
The product was renamed "tissue" roughly during the 90's (the product has been around since 1990). In 1994 it was advertised as a better option for cleaning baby's skin than water due to a mild neutral pH cleansing lotion containing tissues.
Sun Screen (1991)
The sun screen was introduced in spring 1991.
Head-To-Toe ultra mild cleanser was introduced in 1997.
Bedtime Bath introduced in 2000 is the first product known as Johnson's Baby Bedtime range with four products (Bedtime Bath, Bedtime Lotion, Bedtime Wash and Bedtime Oil) containing lavender and camomile.
In 2001, lotions before bed were advertised in magazines such as "Working Mom Magazine" as "Nina's first bobo in the world in lotions".
"more" campaign (2015)
In 2015, the brand launches a "Much more" campaign that focuses on multi-sensory experiences (like a bath massage) that highlights the benefits of the experience for infant development.
Maps Johnson's Baby
Market baby products to adult
The company has used the "Best for Baby - Best for You" tagline from the beginning. Some examples of such advertisements can be seen in early 1913, when only Johnson's Baby Powder exists.
Sometimes in the early 70s Johnson & amp; Johnson began to market baby products to the family, promoting what he called "family use".
Strategy has succeeded. In the 80's Johnson Baby grew market share in the mature market because of the perception that "baby products are lighter than others". In 1985, for example, 70 percent of Johnson's Baby powder in the United States was used by adults.
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Non-baby use
Johnson's Baby products are widely used for non-baby events. For example, Johnson's Baby Oil is used as a facial cleanser (it has been reported by the magazine "New York" that the popular TV talk show host Martha Stewart uses it in this way), by male strippers and lubricants in some sexual practices.
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Health risk issues
In December of 1985 two doctors urged parents not to use baby powder, stating that it was not safe to inhale and Johnson & amp; Johnson responded with an official statement that "the product is safe when used as intended".
In February 2016, J & amp; J was ordered to pay $ 72 million for damage to the Jackie Fox family, a 62-year-old woman who died of ovarian cancer by 2015. She has been using Johnson's Baby Powder for years. A & amp; J claims that cosmetic talc security is supported by decades of scientific evidence and plans to appeal the verdict. The British charity Ovacome was quoted as saying that while there are 16 studies showing that using talc increases the risk of ovarian cancer by about one-third, and the 2013 review of US research has similar results for genital, but not common, talcum powder uses they are not sure that the results can dependable. Furthermore, they say, "Ovarian cancer is a rare disease, and increasing the risk of small to one-third still poses little risk."
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Clinical studies
In 2007 Johnson & amp; Johnson sponsored "The 1st European Round Table Meeting on 'Best Practices for Baby Cleansing' (a panel of dermatologists and pediatricians from across Europe) focuses on using cleaning fluid in bathing compared to washing with water. It has been concluded that "bathing is generally superior to washing, provided basic safety procedures are followed, and have psychological benefits for infants and parents".
A randomized clinical trial, sponsored by the Johnson baby brand in 2010, studied the effectiveness of moisturizer use as part of a standard skin care regimen, to improve the skin's moisture level. Research shows that using baby lotion is effective to maintain a good level of moisture on baby's skin (compared to not using baby lotion).
In February 2013, the Journal of Obstetrics, Gynecologic & amp; Neonatal Nursing publishes research by academics at The University of Manchester showing that washing newborns with Johnson Babies Top-to-Toe washing is as safe as using water alone. Research has been sponsored by Johnson & amp; Johnson "but carried out under strict and independent scientific protocols, including blind testing and peer review".
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References
src: www.chasevaluecentre.com
External links
- Official website
Source of the article : Wikipedia
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