A billboard (also called hoards in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board ), usually found in areas with high traffic like beside a busy road. Billboards show great ads for passers-by and drivers. Usually featuring funny and visual slogans that are typical, billboards are very visible in designated market areas.
The largest regular-sized billboard is located primarily on major freeways, major freeways or arteries, and orders high-density consumer exposure (mostly for vehicular traffic). This provides the greatest visibility because not only because of their size, but because they allow creative "adjustment" through extensions and embellishments.
Poster is another common form of billboard advertising, most of which are located along the primary and secondary artery paths. Poster is a smaller format and is seen primarily by residents and commuter traffic, with several pedestrian views.
Video Billboard
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Billboard ads are designed to grab someone's attention and create a memorable impression very quickly, getting readers to think about advertising once they've passed it. They should be readable in a very short time as they are usually read while being traversed at high speed. So usually there are only a few words, in big prints, and funny or charming pictures in brilliant colors.
Some billboard designs spill out of space that are actually given to them by billboards, with the numeric parts hanging over the edge of the billboard or bulging out of billboards in three dimensions. An example in the United States around the turn of the 21st century is the Chick-fil-A billboards (chains of fast-food fried chicken), which has a three-dimensional cow number in the act of painting billboards with a misspelled anti-beef slogan like "frendz do not let frendz eat beef. "
"The first flavored signboards", an outward sign emitting the aroma of black pepper and charcoal to suggest a roasted steak, was established at NC 150 near Mooresville, North Carolina by Bloom's grocery store chain. The sign depicts a giant beef cube that is pierced by a large fork that extends to the ground. The aroma is emitted between 7-10 am and 4 pm from 28 May 2010 to 18 June 2010.
Maps Billboard
Embedded billboards
Almost all of these billboards are painted in large studios. The image is projected on a series of paper panels that make up the billboards. Line drawing is done, then traced with a pouncing wheel that creates a perforated line. The patterns then "pounce" onto the chalkboard with a chalk-filled pouncing pouch, marking the outlines of figures or objects. Using oil paint, the artist will use a large brush to paint the picture. Once the panel is installed using a hydraulic crane, the artist will ride on a billboard mounted and touch the edge between the panels. This large and painted billboard is very popular in Los Angeles where historic companies like Foster & amp; Kleiser and Pacific Outdoor Advertising dominate the industry. Finally, these painted billboards give way for graphical reproduction, but hand-painted billboards are still used in some areas where only one or two boards are needed. The "Sunset Strip" in Los Angeles is one area where hand-painted billboards can still be found, usually to advertise the upcoming movie or album.
Digital billboards
A digital billboard is a billboard that shows various imagery and text created from computer programs and software. Digital billboards can be designed to display the currently running text, display several different views of the same company, and even provide some company specific time slots during the day. The constantly changing text ensures maximum impact and wide exposure for the target audience. The ability to schedule ads remotely, in combination with flexible real-time scheduling, has enabled the reduction in traditional maintenance and maintenance costs. In addition, digital billboards continue to integrate with real-time advertising technology to measure audiences or present dynamic content. In January 2015, Ooh! Media launched a campaign with Porsche that detects incoming Porsche cars and displays relevant dynamic content to Porsche drivers.
In May 2014, Beck's Beer released a billboard poster that plays audio. Conductive inks connected to sensors and speakers mean when touched, the poster starts playing music. The beer company claims it as 'the world's first playable music poster'. However, Agency Republic released Spotify Powered Interactive Music Poster in April 2012. Creative agency, Gray London collaborated on a similar interactive poster using touch sensitive inks in April 2014.
Billboard mobile
Outdoor Ads, like mobile billboards, are effective because they are hard to ignore. According to a UK national survey, it's also easy to remember. Capitol Communications Group found that 81.7% of those surveyed recalled the images they saw on the multi-picture moving sign. This compares with a 19% retention rate for static signs.
Unlike regular billboards, cellular billboards can go directly to their target audience. They can be placed wherever there is heavy traffic due to events - including convention centers, train stations, airports and sports arenas. They can repeat the route, ensuring that the advertiser's message is not only noticed, but the information is stored through repetition.
Multi-purpose billboard
Billboards may be multi-purpose. Ad tags can integrate their primary goals with telecom antennas and/or public lighting support. Usually the structure has a steel pole with a clutch flange on the billboard structure of an advertisement mounted on top of which can load a telecommunications antenna. Lighting, cables, and antennas are placed inside the structure.
Other types of billboards
Common along a freestanding freeway two sides as well as a three-sided billboard. Other types of billboards include a billboard bike attached to the back of a bicycle or mobile billboard, a special ad trailer to hoist a large banner. The mechanical billboard featured three different messages, with three ads attached to the conveyor inside the billboard. There's also a three-dimensional billboard, like the one at Piccadilly Circus, London.
Placement of billboards
Some of the most prominent billboards are along the highway; because the passing driver usually has little attention, the impact of larger billboards. Billboards are the driver's primary method for finding unfamiliar lodging, food, and fuel on roads. There were about 450,000 billboards on the US highway in 1991. Somewhere between 5,000 and 15,000 was established each year. The current number is placed at 368,263, according to OAAA (Outdoor Advertising Association of America). In Europe billboards are a major component and a source of revenue in the concept of urban street furniture.
The use of attractive billboards for highways is a Burma-Shave advertisement between 1925 and 1963, which has 4 or 5 message sections on many signs, making readers fixate on the cute promise at the end. This example is at the National Museum of American History at the Smithsonian Institution:
- Shaving Brush
- You will see 'em soon
- On the shelf
- In some museums
- Burma-Shave
These multi-mark advertisements are no longer common, although they are not extinct. One example, advertise for the NCAA, depicts a basketball player directing a shot onto a billboard; on the next, 90 yards (82 meters), is a basket. Another example is the many billboards that advertise the fascination of the Southern Borders road near Dillon, SC, along I-95 in many states.
Many cities have high density billboards, especially where there is heavy pedestrian traffic - Times Square in New York City is a good example. Due to the lack of space in the cities, this billboard is placed on the side of the building and sometimes a free-standing billboard hanging over the building. The billboards on the side of the building create different stylistic opportunities, with artwork incorporating building features into designs, such as using windows as eyes, or for giant wall paintings that adorn the entire building.
Visual and environmental issues
Many groups like Scenic America have complained that billboards on the highway caused the overgrowning of trees and disturbing the surrounding landscape, with bright colors, large lights and billboard fonts that made it difficult to focus on anything else, making them into some kind of visual pollution.. Other groups believe that billboards and advertisements contribute negatively to the mental-cultural climate by promoting products as providing completeness, well-being, and popularity to motivate purchases. One focal point for this sentiment is AdBusters magazine, which will often feature politically motivated billboards and other advertising vandalism, called cultural distractions.
In 2000, the roof in Athens grew so thick with billboards that it was hard to see its famous architecture. In preparation for the 2004 Summer Olympics, the city began a four-year project that successfully destroyed most of the roof billboards to embellish the city, overcoming objections from advertisers and building owners. Most of these billboards are illegal, but have been ignored until then.
In 2007, SÃÆ'Â £ Paulo, Brazil instituted a ban on billboards because there was no proper regulation of the billboard industry. Today, SÃÆ' Â £ o Paulo works with outside companies to rebuild outdoor infrastructure in a way that will reflect the city's dynamic business climate while adopting good rules to control growth.
Individuals and groups have damaged billboards all over the world.
Road safety issues
In the US, many cities enact laws that prohibit billboards since 1909 (California Supreme Court, Varney & Green v. Williams) but the First Amendment has complicated this. A San Diego law pursued by Pete Wilson in 1971 cited traffic safety and driver diversion as a reason for the billboard ban, but was narrowly aborted by the Supreme Court in 1981, in part because it banned non-commercial and commercial billboards.
Traffic safety experts have studied the relationship between outdoor advertising and traffic accidents since the 1950s, finding no authoritative or scientific evidence that billboards are linked to traffic accidents. However, many of these studies are funded by the Overseas Advertising Association, which has led to biased allegations. The methodology used in this particular study is also questionable.
The US Department of Transportation, the State Department of Transportation and the statistics of accident/accident insurance firms on fatal accidents showed no correlation between billboards and traffic accidents. Extensive sample collection of law enforcement agencies across the country found no evidence to suggest that motor vehicle accidents are caused by billboards. Property insurance companies and casualty victims have conducted a detailed study of traffic accident records and concluded there was no correlation between billboards and traffic accidents.
However, studies based on the correlation between traffic accidents and billboards face the problem of lack of reporting: drivers do not want to admit responsibility for accidents, so will not admit to being disturbed at a crucial time. Even considering these limitations, some studies have found higher rates of accidents around advertising using variable messaging or electronic billboards.
It is possible that advertising signs in rural areas reduce the driver's boredom, which many believe is a contribution to road safety. On the other hand, drivers can be glued to billboards that unexpectedly appear in monotonous landscapes, and push directly into them (a phenomenon known as "road hypnosis").
Road user surveys show that the lighting provided by billboards provides security and visibility to many riders. The Federal Highway Administration (FHWA) continues the record (Federal Register, March 5, 1999) stating that agencies agree that properly regulated billboards do not endanger road safety. This statement was made prior to the release of the FHWA report. A review of research on the potential security effects of electronic billboards on driver concerns and disruptions in 2001. What level of regulation is appropriate for billboards in various fields is still under discussion by road safety experts around the world. The law limiting billboards
In 1964, the negative effects of exaggerated proliferation were evident in Houston, Texas, and it motivated Lady Bird Johnson to ask her husband to make laws. At the same time, the outdoor advertising industry is beginning to realize that excessive signs, some blocking others, are bad for business.
In 1965, the Highway Advertising Law was signed into law. This action applies only to "Federal Aid Primary" and "Defense" highways and restricted billboards for state and municipal commercial and industrial zones. It takes each country to set standards based on "custom usage" for the size, lighting and distance of billboards, and municipal and state governments that are forbidden to remove billboards without paying compensation to their owners. The law requires states to maintain "billboards effective" controls or lose 10% of their federal highway dollars.
It also requires junk yard screening near the regulated roads.
Around the big holiday, volunteer groups set up road signs that offer free coffee at rest stops. This is specifically excluded in the act.
Currently, four states - Vermont, Alaska, Hawaii, and Maine - have banned billboards. Vermont law came into force in 1968, Hawaii law came into force in 1927, Maine law came into force in 1977, and Alaska law came into force on state achievement in 1959.
In the UK, billboards are controlled as advertisements as part of the planning system. To display illegal advertisements (ie, without planning permission) is a criminal offense with a fine of up to £ 2500 per violation (per poster). All of Britain's great outdoor advertisers such as Outdoor CBS, JCDecaux, Clear Channel, Titan, and Primesight have plenty of confidence for such crimes.
In SÃÆ'Â £ Paulo, the city of eleven million in Brazil, Billboards and advertising on vehicles has been banned since January 2007. It also limits the dimensions of advertising on the front of the store.
In British Columbia, a province in Canada, billboards are limited to 300 m from the highway, the government also has the right to remove billboards regarded as unsafe redirects.
In Toronto, a city of over 2 million in Canada, the city tax on billboards was implemented in April 2010. Some taxes will help fund the art program in the city.
Usage
Highway
Many signs advertise local restaurants and shops in the next few miles, and it is very important to draw businesses in small towns. One example is the Wall Drug, which in 1936 established a billboard advertising "free ice water". Wall City, South Dakota, is basically built around thousands of customers per day brought by the billboard (20,000 in 1981). Some signs are placed at great distances, with slogans such as "only 827 miles to the Wall Drug, with FREE ice water." In some areas, the signs were so dense that they were almost immediately followed by the latter. This situation changed after the Highway Expenditure Act was passed; Wallboard billboard proliferation is sometimes cited as one of the reasons the bill was passed. After the passage of the law, other countries (such as Oregon) embarked on efforts to beautify the highway.
Train
Advertising billboards in underground stations, in particular, may be places where they find a greater acceptable level and can help in maintaining a neat, vibrant and safe atmosphere if not too intrusive. Museum Station, Sydney has installed a 1940 billboard panel along platforms that match her list of heritage.
Large name advertiser
Billboards are also used to advertise national or global brands, especially in more populous urban areas. According to the American Outdoor Advertising Association, the top advertiser advertisers in the United States in 2017 are McDonald's, Apple, and GEICO. A large number of wireless telephone companies, film companies, car manufacturers and banks are also included in the list.
Tobacco advertising
Before 1999, billboards were the main place for tobacco advertising; 10% of Michigan billboards advertise alcohol and tobacco, according to the Detroit Free Press. This is especially true in countries where tobacco advertising is not allowed in other media. For example, in the US, tobacco advertising was banned on radio and television in 1971, leaving billboards and magazines because some of the last tobacco spots could be advertised. Billboard made headlines in America when, in the tobacco settlements of 1999, all cigarette billboards were replaced with anti-smoking messages. In a Marlboro Man parody, some billboards describe cowboys riding ranches with slogans such as "Bob, I miss my lungs."
Perhaps the most famous of the tobacco advertising boards are those who chewed tobacco "Letter Bags" in the United States during the first half of the 20th century (pictured on the left). The company agrees to paint two or three sides of the farmer's barn with whatever color he chooses in return for painting their ad on one or two side structures facing the street. The company has long since abandoned this form of advertising, and none of these ads have been painted for years, but some remain visible on rural highways.
Non-commercial use
Not all billboards are used for advertising products and services - nonprofit groups and government agencies use them to communicate with the public. In 1999, an unknown person made the God Speaks billboard campaign in Florida "to make people think about God", with a clever statement signed by God. "Do not make me come there", "We need to talk" and "Tell the children that I love them" is part of the campaign, taken by the Association of Overseas Advertising and continues today on billboards all over the country.
South of Olympia, Washington is a private billboard of Uncle Sam. It features a conservative message, sometimes inflammatory, changing regularly. The Chehalis farmer, Al Hamilton, first started the council during the Johnson era, when the government tried to get rid of billboards along Interstate 5. He had put up signs after he lost a legal battle to prevent the construction of a highway on his land. Many legal and illegal attempts to remove Uncle Sam's billboards have failed, and are now in third location. One message, attacking the nearest liberal arts college, photographed, made into a postcard and sold at the College Bookstore.
Government
The Traffic Control Bureau for Measurement Media Inc. (TAB) was established in 1933 as a nonprofit organization whose historical mission is to audit the media circulation outside the home in the United States. The role of TAB has grown to lead and/or support other home industry research initiatives. Regulated by a tripartite board of advertisers, agents and media companies, TAB acts as an independent auditor for traffic circulation in accordance with guidelines established by the board of directors.
Similarly, in Canada, the Canadian Outdoor Measurement Bureau (COMB) was formed in 1965 as a non-profit organization operated independently by representatives comprised of advertisers, advertising agencies and members of the Canadian outdoor home advertising industry. COMB is charged with traffic circulation verification for the benefit of the industry and its users.
History
The initial billboard is basically a large poster on the side of the building, with limited commercial value but still quite large. As roads and highways doubled, billboard business grew rapidly.
- The end of the 15th century - Flyposting is widely practiced throughout Europe.
- 1796 - Lithography is discovered, making real poster possible.
- 1835 - Jared Bell makes 9 ÃÆ'â € "6 posters for a circus in the US.
- 1867 - The earliest known billboard rental
- 1871 - Fredrick Walker designs one of the first art posters.
- 1872 - The Bill Posters of North America International Association was established (now known as the American Outdoor Advertising Association) as a billboard lobby group.
- 1889 - The world's first 24-sheet billboards are on display at the Paris Exhibition and later at the 1893 Colombian World Fair in Chicago. This format is quickly adopted for different types of advertising, especially for circuses, traveling events, and movies.
- Early 1900 - The poster art school was established in England, Austria, and Germany.
- 1908 - Model T cars are introduced in the US, increasing the number of people using the highway and therefore reaching the roadside billboard.
- 1919 - Japanese candy company, Glico introduces his building billboard, Glico Man.
- 1925 - Burma-Shave makes billboards along the highway.
- 1936 - Billboard of Wall Drug begins to rise nationally.
- 1960 - Kani Doraku billboard built in Dotonbori, Osaka.
- 1965 - The Highway Beautification Act passed after many campaigns by Lady Bird Johnson.
- 1971 - Health Cigarette Smoking Act prohibits cigarette advertisement on television and radio, transfers the business to billboards.
- 1981 - The Supreme Court overturns the San Diego billboard ban, but leaves open space for other cities to ban commercial billboards.
- 1986 - Non-television ads become restricted - as now, non-television ads can not show people who smoke. This means Benson & amp; Hedges and Silk Cut, among other brands, advertise their cigarettes through increasingly indirect and unclear campaigns to the point where they become recognizable.
- 1998 - Four major tobacco companies in the US sign the Tobacco Dispute Resolution Agreement, which removes cigarette advertisement advertisements in 46 states.
- 2007 - The industry adopted the replacement of a single sheet plastic poster for billboard paper poster and started the phase out of PVC flexible vinyl, replacing it with ecological plastics such as polyethylene.
- 2010 - The first "scented billboards", emit an odor similar to charcoal and black pepper to suggest grilling steaks, set up in Mooresville, North Carolina by Bloom's shopping chain to promote beef sales.
- 2010 - Billboard Augmented was introduced at Transmediale Festival 2010 in Berlin using Artvertiser.
Billboard important
- Coca-Cola Cartel
- Hollywood Signs
- Citgo Signs, Kenmore Square, Boston
- Coca Cola Billboard in Kings Cross, Sydney, Australia
- Coca-Cola Signs
- Monarch ad sign
- Osborne bull figure in Spanish
- Paddy Power Cleeve Hill Sign
- Piccadilly Circus shines on the signs
- Valdivieso ad signature
See also
- The ad board
- Ad columns
- Bicycle billboard
- Billboard hack
- Digital billboards
- Ghost
- Human adboards
- Marquee (sign)
- Mediascape
- Neon sign
- Poster
- Publicity
- Rotulo
- Sales promotion
- Street furniture
- Truck ads
- Visual pollution
References
Source of the article : Wikipedia
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