RealSelf is a community-based website consisting of reviews, popularity ratings, and other general information about aesthetic medicines and cosmetic treatments. Site design allows users to ask doctors questions, write care reviews, and share photos of their experiences. RealSelf attracts 8 million unique visitors a month. Business Insider compares it to Yelp and Facebook hybrids.
Video RealSelf
Histori
RealSelf was created in 2006 by Tom Seery, after his wife had trouble finding enough information about laser treatments. Seattle-based companies are financially supported by Rich Barton (founder of Zillow and Expedia), early Microsoft investor Mike Slade, and Barney Harford (CEO of Orbitz).
In 2008, the company raised nearly $ 2 million in funding. In 2013, RealSelf acquired PressPlane, the parent company of startup Seattle, Zap'd and Ink'd.
Maps RealSelf
Business model and site content
RealSelf.com is a website where viewers can review treatments and find a plastic surgeon or aesthetic doctor to perform the procedure. RealSelf also covers topics in dermatology, dentistry, and even LASIK. This site contains reviews, forums, consumer questions, and answers. Treatments rated "Worth It", "Not Worth It", with the option to talk about their experience.
By 2017, the site attracts 9.3 million unique users per month. It has been compared to hybrids from Yelp and Facebook. Many photos on the website contain nudity.
Controversies and lawsuits
In 2008, RealSelf was sued by Lifestyle Lift for copyright infringement. They claim that RealSelf posed as affiliated with Lifestyle Lifestyle, due to the use of their trademark. Lift Lifestyle has a number of negative reviews on RealSelf.com. RealSelf countersued, alleging that Lifestyles employs employees to write fake reviews on the site. The case reached a settlement agreement.
Lifestyle Lifter then fined $ 300,000 by the state of New York for hiring employees to post fake reviews to third-party review sites, including RealSelf.
See also
- MD Web
- Healthgrades
- Lift the Lifestyle
- Aesthetic medicine
References
External links
- Official website
Source of the article : Wikipedia
0 Comments